Privacy policy
We collect as little data as possible — and tell you here exactly what comes up and why.
Responsible entity
Responsible for the data processing on this site is nywend LLC, 30 N Gould St, Sheridan, WY 82801, USA. Direct any privacy questions to simplepurse@nywend.com.
No cookies, no third parties
No cookies, no third-party fonts, no social media plugins, no ad network, no cross-site tracking. Everything the page loads comes from our own domain — including the privacy-friendly analytics described below, which sets no cookie either. There is nothing to consent to, which is why there is no banner.
Server log files & hosting
This site is hosted at OVH (OVHcloud) in the European Union. Visiting it produces the usual server log files — IP address, time, page requested and browser information. They serve secure operation and are not combined with any other data.
Analytics — self-hosted and cookieless
To run the business we need a rough sense of how the site is used. We use Umami, privacy-friendly analytics we host ourselves on our own server and serve first-party from our own domain — nothing goes to a third party. It sets no cookies, builds no personal profile, does not track you across other sites, and honors your browser's Do-Not-Track signal. It records anonymous page views, a few conversion events (which button was clicked — never the contents of a form), and, on our product pages, aggregate heatmaps (where visitors click and scroll; inputs are masked and never captured). We do not record sessions.
When you write to us or order
Through the support, contact and order forms you submit information to us yourself — only when you send it:
- Support & contact: name, email address and your message
- Box order: additionally delivery and configuration details
This information goes to our order system at shop.simplepurse.app, operated for nywend LLC. We use it solely to reply to you and to handle your enquiry or order — not for advertising and not for sharing with third parties.
Retention
We retain personal data only as long as needed for the purpose it was collected for, or as long as statutory retention obligations apply. After that it is deleted.
Your rights
You can request access to the data we hold about you at any time, as well as its correction or deletion. A short note to simplepurse@nywend.com is enough.
Changes
We adjust this privacy policy when the site or the processing changes. The version published here is the one that applies.